Clifton Hill: A Suburb That Knows Its Target Market

This stunningly renovated three bedroom cottage stole more than a few hearts with its sales campaign. 

It certainly stole my clients’ hearts… but not enough for me to be confident that we were strong contenders on auction day.

The property, which was expected to go for $1.4 million to $1.55 million, is located in one of Clifton Hill’s best streets. 

It was a magnet for media, buyer’s agents and appreciative Victorian cottage buyers. 

Not only that, but the agents had told us that international visitors were also keen to watch the auction unfold. I knew it would be an impressive show.

What Made The Property Special?

So why did this house attract so many? And why did it feature in Domain’s weekend auction coverage? It is an utterly remarkable single-front renovation and it is located in one of Melbourne’s favourite urbane family pockets.
In 1886, the Collingwood Mercury described Clifton Hill as ‘The Toorak of Collingwood’ due to its “elevated location, planned wide streets and [the] calibre of housing.”

“Agents had told us that international visitors were also keen to watch the auction unfold. I knew it would be an impressive show.”

Bounded today by Fitzroy North, Carlton, Collingwood and Northcote, Clifton Hill harbors some family magic and stunning architecture. 

Unusually, it is a suburb that features row after row of picturesque Victorian and Edwardian houses. 

While neighbouring suburbs feature flats, apartments and hints of industry, it’s fair to say that Clifton Hill offers a more homogenous blend of residential period housing, and the streetscapes reflect this. 

Clifton Hill Is Ideal For Urbane Families

Aside from the Queens Parade shopping strip, this delightful suburb features some great local cafes and pubs, including three of my top choices: The Royal Hotel, everyone’s favourite image of what a ‘local’ encapsulates; The Bell Jar, one of my Melbourne faves for coffee and friendly fare; and Little Tony’s; a great family-friendly evening hangout for woodfired pizza. 

What I really admire about Clifton Hill is that it has grown into a suburb that knows its target market – urbane families. 

“Clifton Hill offers a more homogenous blend of residential period housing…”

If restaurants can cater to families, if menus can feature before-6pm options and if traders can embrace toddlers and school children, they will flourish. 

The same can be said for residential property investments. Not only has Clifton Hill regentrified, but it is cherished by families who love the combination of city-meets-Yarra River boathouse and its impressively renovated cottages are testament to this fact.

26 Berry Street, Clifton Hill

26 Berry Street is no exception. This breathtakingly renovated brick cottage enabled singles, couples, families, upsizers, downsizers and investors to dream about the possibilities. 

I fell in love at the façade. The commanding entrance and hallway had me gripped and the light-filled extension which cleverly encapsulated the light was the clincher. 

“We knew it would break hearts… but it really exceeded our expectations in terms of price.”

It was obvious that this property had been beautified by a talented architect. No stone had been left unturned and the use of space was impressive. 

A stunning fireplace almost stole the show, yet a long study bench was hidden seamlessly behind the living area. Upstairs offered one of the most beautiful single-front master bedroom plus ensuite renovations I’ve seen in the inner suburbs. 

From the balcony, there was an amazing view of the rooftops and treetops, while the timber blended perfectly with the downstairs open plan design.

Smashing Records On Auction Day

It was little surprise that one bidder fought off five other bidders (including another buyer’s advocate). 

This house deserved to smash the single front records – and that it did. It sold under the hammer for $1.961 million, $500,000 above this year’s record for a renovated single fronted property in the same suburb. 

We knew it would break hearts… but it really exceeded our expectations in terms of price. 

What it taught me was that a family renovation needs to cater to family well. This house, despite its single front façade, offered three generous bedrooms, a wonderful living space, a fabulous study area for business, students or working-from-home inhabitants, and a fabulously wide, tailored backyard suited to the best of BBQs and parties. 

The architectural renovation paid off in a big way and is a perfect example of great renovation for the right location.

For more information about Clifton Hill, read our suburb profile here.

Sales and Growth Chart for Clifton Hill

Source: Pricefinder

Points of Interest in Clifton HillPostcode 3068

Clifton Hill Primary School
St John’s Primary School
Royal Clifton Hill Hotel
City of Yarra

Disclaimer: This article is intended to provide general information only and has been prepared without taking into account any particular person’s objectives, financial situation or needs. Investors should, before acting on this information, consider the appropriateness of this information in regard to their personal objectives, financial situation or needs. We recommend investors obtain independent financial advice specific to their situation before making any financial investment or property purchase. The case study above has been used for illustration purposes only.

About the Author

Cate Bakos is an independent buyers advocate and qualified property investment advisor and has proudly been a property investor for 17 years. Cate has a Bachelor Degree in Chemistry (Hons), Certificate 4 in Property Services (Real Estate), a Certificate 4 in Financial Services (Mortgage Broking). She is also a licensed real estate and a Qualified Property Investment Advisor accredited by Property Investment Professionals of Australia (PIPA).

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